About the project
Gilbert, Arizona has grown and evolved over the years into one of the best communities in the country to live, work and play. We have a lot to be proud of. As we celebrate Gilbert’s 100th birthday in 2020, it’s the perfect time to think about how we position our community to become the City of the Future. We want to put Gilbert’s best foot forward and show the pride our residents have in our community, so that we can continue to attract new business opportunities and welcome those interested in visiting and living in Gilbert.
We have 100 years of history and now is an ideal time for a new “brand” for Gilbert, one that will help us tell our story as a community well into the future.
What is a brand?
A brand is more than just a logo. A brand is the experience of interacting with something and the takeaway and feeling you receive from the interaction. For example — most people have been to a Starbucks. When you walk into a Starbucks, you know what to expect. You know what the space is going to look like. You know what’s on the menu. You know how the coffee and food taste, and how it smells. And of course, when you see a Starbucks cup, you see the logo on it and know it’s from Starbucks.
As a community, Gilbert is its own unique experience. From our colorful downtown to our beautiful neighborhoods to our exceptional parks and open spaces, when you are in Gilbert, you can feel it.
Gilbert’s logo is just part of our brand — it’s the primary symbol of what the brand represents. So it’s important, but it’s part of a much larger picture. We’ve been working on Gilbert’s brand for years. And now it’s time to create an overall brand presence and logo for the community that helps tell Gilbert’s story today and into the future.
In many ways, Gilbert is at an inflection point. With a quarter-million residents and growing, we’re not a sleepy bedroom community anymore. With a thriving downtown and a booming business community, we’re becoming more economically diverse and impactful. Gilbert’s current logo dates back quite a ways —at least 25 years.
Our goal is to tell the community’s story in a more visually compelling way. And with our centennial coming up, we find ourselves at a time when we are not only celebrating our past, but looking toward our bright future —making it the perfect time to look at our brand.
Receive input from Gilbert residents and town leaders on what they would like to see in the new branding
Nov 2019 to Feb 2020
Development of design concepts, including primary and secondary uses
March 2020 to November 2020
Development of plan and schedule for implementation of new brand throughout community
Launch New Brand
We’ll periodically post updates to this page!
For more information
For more information on the Gilbert branding process, contact Gilbert Digital at Gilbert.Digital@gilbertaz.gov. And check back to this page often for updates on the process.
We look forward to working with the community to create a brand for Gilbert it will be proud of for many, many years to come!