Gilbert, Arizona

Building Gilbert's brand as we start the next 100 years.

About the project

Gilbert, Arizona has grown and evolved over the years into one of the best communities in the country to live, work and play. We have a lot to be proud of. As we celebrate Gilbert’s 100th birthday in 2020, it’s the perfect time to think about how we position our community to become the City of the Future. We want to put Gilbert’s best foot forward and show the pride our residents have in our community, so that we can continue to attract new business opportunities and welcome those interested in visiting and living in Gilbert.

We have 100 years of history and now is an ideal time for a new “brand” for Gilbert, one that will help us tell our story as a community well into the future.

What is a brand?

A brand is more than just a logo. A brand is the experience of interacting with something and the takeaway and feeling you receive from the interaction. For example — most people have been to a Starbucks. When you walk into a Starbucks, you know what to expect. You know what the space is going to look like. You know what’s on the menu. You know how the coffee and food taste, and how it smells. And of course, when you see a Starbucks cup, you see the logo on it and know it’s from Starbucks.

As a community, Gilbert is its own unique experience. From our colorful downtown to our beautiful neighborhoods to our exceptional parks and open spaces, when you are in Gilbert, you can feel it.

Gilbert’s logo is just part of our brand — it’s the primary symbol of what the brand represents. So it’s important, but it’s part of a much larger picture. We’ve been working on Gilbert’s brand for years. And now it’s time to create an overall brand presence and logo for the community that helps tell Gilbert’s story today and into the future.

Why now?

In many ways, Gilbert is at an inflection point. With a quarter-million residents and growing, we’re not a sleepy bedroom community anymore. With a thriving downtown and a booming business community, we’re becoming more economically diverse and impactful. Gilbert’s current logo dates back quite a ways —at least 25 years.

Our goal is to tell the community’s story in a more visually compelling way. And with our centennial coming up, we find ourselves at a time when we are not only celebrating our past, but looking toward our bright future —making it the perfect time to look at our brand.

Timeline + Process

In Gilbert, we pride ourselves on our focus on innovation and our sense of community. Our branding process will reflect those values — it will welcome public input, and it will be focused on developing a brand that is truly unique and memorable.

We want feedback from throughout the community, from all walks of life, no matter how long you’ve been here. We’re creating a process where we can take your input, have it shape the work of the design team, and hopefully deliver a final product that the community will love.

Each community does things a little bit differently. You can get a sense of that just by doing a quick internet search. If you check out this Pinterest board, you’ll see a broad cross-section of brands from around the world, all with the goal of representing their own unique civic identity. There are a million ways to design a brand. Our challenge is to find the right one for Gilbert.

  • So Far
    Receive input from Gilbert residents and town leaders on what they would like to see in the new branding
  • Nov 2019 to Feb 2020
    Development of design concepts, including primary and secondary uses
  • March 2020 to November 2020
    Development of plan and schedule for implementation of new brand throughout community
  • December 2020
    Launch New Brand
  • Check Back
    We’ll periodically post updates to this page!

Project Updates

For more information

For more information on the Gilbert branding process, contact Gilbert Digital at And check back to this page often for updates on the process.

We look forward to working with the community to create a brand for Gilbert it will be proud of for many, many years to come!